Beauty Point, AMOREPACIFIC’s membership program, renewed its identity to reinterpret the meaning of “points” as a touchpoint for diverse benefits and moments of inspiration.
To visualize this renewed identity, a trial kit was designed to express the message through a tangible experience, creating a sense of satisfaction that deepens engagement and encourages future purchases. The kit brought together AMOREPACIFIC’s beloved products in one set, embodying the renewed message,“a journey to discover your own beauty”, through a reusable tin case enclosed in a sleeve shaped like a small travel carrier, symbolizing beauty carried along one’s path.
Inside, a greeting card with the renewed symbol and a warm message, along with hand drawn illustration stickers, invited each member to personalize their carrier, adding warmth and individuality to the experience.