Lux Collection

Edge Lux 300g / 3.53oz Product Design

The design focused on building a system where each scent and color work together to clearly differentiate the products while maintaining a cohesive overall look. The fragrance range and its corresponding colors were developed based on current market preferences and refined through testing to ensure they feel appealing and easy to distinguish. Each scent was given a clear visual identity through its assigned hue, helping consumers recognize the variants at a glance and reinforcing the collection’s polished and approachable character.

CLIENT

Lux Collection

CLIENT

Lux Collection

COLLABORATORS

SM Beauty Design Team

COLLABORATORS

SM Beauty Design Team

SKILLS

Product Design

SKILLS

Product Design

DATE

March 2023

DATE

March 2023

THE CONTEXT

Edge Lux is a scented edge tamer created to offer a polished, luxurious finish at an accessible price. The line needed a visual direction that could express its variety of scents while keeping a unified look.

Dazzle Logo with sign vertical
Dazzle Logo with sign vertical
Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2

Lux Collection

Edge Lux 300g / 3.53oz Product Design

The design focused on building a system where each scent and color work together to clearly differentiate the products while maintaining a cohesive overall look. The fragrance range and its corresponding colors were developed based on current market preferences and refined through testing to ensure they feel appealing and easy to distinguish. Each scent was given a clear visual identity through its assigned hue, helping consumers recognize the variants at a glance and reinforcing the collection’s polished and approachable character.

CLIENT

Lux Collection

CLIENT

Lux Collection

COLLABORATORS

SM Beauty Design Team

COLLABORATORS

SM Beauty Design Team

SKILLS

Product Design

SKILLS

Product Design

DATE

March 2023

DATE

March 2023

THE CONTEXT

Edge Lux is a scented edge tamer created to offer a polished, luxurious finish at an accessible price. The line needed a visual direction that could express its variety of scents while keeping a unified look.