To celebrate the launch of ETUDE’s Cloud Filter Cushion, an endorser kit was designed to let recipients experience why the product is named after a cloud. The kit was shaped like a cloud and lined with soft fur fabric to evoke its light, airy foundation texture. Blue foil stamping was applied to the brand logo on the exterior, highlighting the sky-inspired identity and color palette. Inside, each cushion is placed on a pull tab in its matching shade, labeled with the shade name and number. Pulling the tab lifts the product easily, revealing additional details about the shade underneath.